Year 10 Creative Media Students take part in Digital Day! - The Brunts Academy

Year 10 Creative Media Students take part in Digital Day!

Digital Agencies attempt to bridge the skills gap


Digital Day is a national initiative on Tuesday 15 November that saw digital professionals head back to school or college for the day, to inspire students and give them an insight into careers in the sector.

The Digital sector is growing year by year and digital careers are creeping into every industry, this event was aimed at both inspiring students and enabling them to work on their potential skill sets.

The digital skills gap costs the UK economy around £63bn a year in lost income and it has been recently stated that “Digital exclusion has no place in 21st Century Britain,” the Commons Science and Technology Committee said.

Agencies play a pivotal role in future proofing brands and their propositions, but the pressure to attract and retain quality digital talent is increasing for everyone.

Several agencies across the region took part in the day including East-Midlands co-ordinating agency, Dijitul, Hallam Internet, Fifteen Design and Impression – teaming up with schools such as The Brunts Academy in Mansfield, West College Nottingham in Mansfield and The Dukeries Academy in Ollerton.

The participating students were requested to choose from one of three tasks set by national sponsors Cancer Research UK, Standard Life and TATA Communications – from devising digital methods of making young people more aware of obesity, designing a fun game to get young people interested in earning or saving money, to developing a technology-based solution to problems affecting disadvantaged communities.

The best entries from each school will be entered into the national Digital Day competition, with the chance to win various prizes for both the school and the team entered.

The feedback received by schools from industry professionals and students blows us away every year. Students thoroughly enjoy working on briefs, while being supported and challenged by their partnered agency or brand side team. It’s a two-way street, with our digital advisors loving going back to school for the day, giving back and helping to tackle the talent shortage at the root.

With great timing, Google also made its announcement this week about increased investment in its London headquarters, recruiting more people and, most importantly, offering five hours of free digital skills training to all UK citizens. This is a great step in the right direction and should prompt everyone to roll up their sleeves and get involved in future initiatives that encourage the next generation of digital talent to consider a rewarding, variable and viable career in the digital industries.

Digital Day is organised by BIMA (British Interactive Media Association), an industry body representing the UK’s digital sector.

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